It is time to find alternative techniques of resource utilization to create sustainable-profitable businesses because the rate of resource exploitation on the world is at an all-time high due to economic growth. A new economic model, the circular economy, is needed in light of the limited nature of the earth’s primary supplies. However, there are still unaddressed challenges with the circular economy and gaps in the commercial market. The purpose of this Project is to gather valuable market data, establish factual evidence and present strategic guidelines on how a circular economy and business model can be profitable, sustainable, and beneficial for businesses that currently operate or has an interest in operating on the African continent.